Older People in the Media Awards 2015 - the winners

The wait is over... From an exceptionally strong shortlist, you have voted for the people, characters and campaigns you think portray older people in a positive light. We are thrilled and honoured to finally be able to announce the winners of the fourth annual Older People in the Media Awards, run by Independent Age and Gransnet. 

Best older person's character in a book, film, TV or radio drama
Frank Derrick in the book Frank Derrick's Holiday of a Lifetime by J.B. Morrison
 

Best older person's champion in the media
Baroness Joan Bakewell DBE
 

Everyday ageism hero - best marketing campaign or initiative that promotes ageing in a positive light
L'Oréal for Age Perfect campaign with Dame Helen Mirren

J. B. Morrison, previously lead singer with Carter the Unstoppable Sex Machine, won the Best older person's character in a book, film, TV or radio drama category for his book Frank Derrick's Holiday of a Lifetime. Other nominees in the category included Sir Derek Jacobi, Frances de la Tour, Gemma Jones and Sir Ian McKellen, who was nominated for two different characters: Freddie Thornhill in ITV's Vicious, and Sherlock Holmes in the film Mr Holmes.

Baroness Joan Bakewell DBE won the Best older person's champion in the media award, beating off competition from Baroness Ros Altmann, Angela Rippon and Dame Esther Rantzen. Baroness Bakewell has commented extensively about older people's experiences in the modern world and she was the Government's Voice of Older People from 2008 to 2010.

Image: theladiesmccann

This winner of the Everyday Ageism Hero category - for the best marketing campaign or initiative to promote ageing in a positive light - was L'Oréal, for its Age Perfect campaign with Dame Helen Mirren. Other nominees included the & Other Stories and Vans collaboration with Daphne Selfe for their SS2015 campaign, and the Yves Saint Laurent for SS2015 campaign with Joni Mitchell.

Gransnet Editor, Lara Crisp, who was on the judging panel said: "As Generation X moves steadily towards 'older person' status, these awards showcase the diversity, talent and charisma of the over-50s. Visibility is a hugely significant issue for older people, and Gransnet users are delighted to see themselves represented by people with such verve and wisdom."

Other things you might like:

Have you experienced Everyday ageism?	Take a look at our previous winner