The logo reminds me of the Trades Union banners and Labour Party posters that were still around when I was young. I like them, they seem to represent solidarity & moving forwards.
To me this logo symbolises the hope of a new generation, the work of the mother & the support of the grandmother. I find it positive & uplifting, recognising the way generations unite around the care of babies. It seems both to care for the baby, yet turn out to the wider world ( was this the intention?)
Can I please add that if we are to support each other in the important task of being grandparents that we are inclusive? Modern, trendy grans who go to keep-fit, hold down jobs and do sport with their grandchildren are great - you have my support (if you want it).
But please don't denigrate those of us with white hair, who wear elastic waisted trousers with relief, who love cooking & crafts, and are not as steady on our feet as we once were! I still have a contribution to make, even if I make it a bit more slowly than some of you!