Bags - LOL.
Legion just means a lot doesn't it. Or have I got this wrong?
Think we would spot you even if you called yourself margaret thatcher, jings. Your inimitable style would shine through.
But to respond to you, I think this kind of thing, with apparent health service endorsement could encourage people. The business is getting what is effectively a large, cheap advert in the paper, and it might encourage those who are toying with the idea. Also it normalises it.
I know piercings and tattoos are normal, but surely nipple and mouth piercings are much more likely to lead to problems? The nipple is not just any old bit of skin. And the mouth is teeming with bacteria.
How about scrotum piercing to raise money for testicular cancer. What a great idea!