Ariadne - it's only like other social networks, all about sharing.
For instance, when you're online, you come across a fabric or piece of upcycled furniture you love, or a quote that seems to mean a lot, or even a joke that made you laugh - and you feel you'd like to share it, in case it would also appeal to others.
So you just 'pin' it - and then you notice that others are 'following' you - so you take a look at their boards to see if you want to follow them - and discover more fabrics, furniture, wise words and funnies etc . . .
Parents-in-Law. What do/did you call them?