Insist that any company advertising has to treat us as ordinary everyday people, but older. I find the depiction of older people in advertising falls into several stereo types, all of them patronising,1) plump little white-haired ladies having all decisions made from them by a determined ever-so-upmarket daughter. 2)Ever-so-upmarket couple doing lots of healthy activities and going on ever so many cruises. 3)Then there are the ladies who model clothes for older women. I doubt if one of them is over 30 and the clothes look so unflattering on them.
Also watch the advertising slogans. Last week I drove past a block of retirement flats being built by a well known builder of such homes. Facing the road was a huge advertising hoarding showing stereotype 1 old lady with daughter butressed by matching SILand fetching grandchildren. The slogan was: Move your mother closer.
If either of my children were ever foolish enough to try 'to move their mother' anywhere, unless I have severe dementia, they will deserve everything that comes to them as a result.
Should women have equal pay and opportunities?
What Would You Do in this Position?
Key To A Fortune Channel 4 today(like Heir Hunters)
Prayer ban at Katharine Birbalsingh’s school is lawful, High Court rules .
To think that London, or anywhere else for that matter, does not belong to any one demographic