I'm not sure if I am posting in the right forum but I was trying to find the cushion that featured on the Young Apprentice the other night. Can anyone help?!
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I also have been unable to find this cushion. The manufacturer is given as Pilko pump pant, but a google search does not find the correct product. It did find an amusing video advertising trousers with inflatable cushion attached at the rear. 
It seems the inventor , Karl Pilkington, is famous for thinking up wacky products.I suspect the cushion has appeared on TV shopping channels.
My cushion has arrived! I am sorry to say that it is very hard on the backside when sitting, so I shall continue to use my Dunlopillow donut except perhaps for travelling (I have suffered from piles since the birth of my first child in 1970, and at long last have plucked up courage to have HALO treatment next month 
).
The cushion does mould into shapes for supporting neck or arm, so may come in useful. I shall not be buying more for presents.
That's really disappointing, they looked so good in the pictures 
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