Young Apprentice Cushion?

I also have been unable to find this cushion. The manufacturer is given as Pilko pump pant, but a google search does not find the correct product. It did find an amusing video advertising trousers with inflatable cushion attached at the rear. It seems the inventor , Karl Pilkington, is famous for thinking up wacky products.I suspect the cushion has appeared on TV shopping channels.

This looks a bit like it and seems to do the same things, though a bit more expensive:

www.lakeland.co.uk/23159/Pillow-Pal?src=gpsol&gclid=CL-U2_TvuqwCFUtC4Qod5zOgpg

Thank you for your replies, but, my now rather smug son, found it within a few seconds of searching along with a nice round up of the other products on that episode here, www.asseenonthetv.co.uk/the-over-50s-products-as-seen-on-bbc1s-young-apprentice

It's also available from Amazon for £10

www.amazon.co.uk/-/dp/B005CHEYS0?tag=invihand-21

although I haven't investigated postage charges so I can't make a direct comparison

Free postage , so Amazon it is!. Ordered one for now, if I like it I will order a few for presents.

I'd be interested to know what you think of it Shysal, please let us know

My cushion has arrived! I am sorry to say that it is very hard on the backside when sitting, so I shall continue to use my Dunlopillow donut except perhaps for travelling (I have suffered from piles since the birth of my first child in 1970, and at long last have plucked up courage to have HALO treatment next month ).
The cushion does mould into shapes for supporting neck or arm, so may come in useful. I shall not be buying more for presents.

Neither will I. Smaller than I expected too.

That's really disappointing, they looked so good in the pictures