As I flicked through some magazines today I caught myself thinking ‘everyone’ featured or pictured was at least one generation younger and wondering where magazines aimed at me were. Then I heard my mums voice in my head, raging at another poor M&S manager for not stocking stuff suitable for her (she’s been doing it for the last 20years and I have no idea what she’s looking for) and that put me in my place. The point of all this is that at 60 and 10 months I’m not sure where I fit anymore. Do you? Lots of shops and print media seem aimed at the younger market and I don’t feel ready for those that are targeting the older market. There’s a thriving chick lit market for fiction but the attempt at hen lit just disappeared. Why? Life doesn’t stop at 50 so why don’t we want to read about women of our age?
Someone once said that it’s better to make friends with the younger generation, is that how you feel? Should we pick and choose from everything on offer whether it’s aimed at a different market or do you want stuff that you think is appropriate for your age? Are you happy with things as they are or would you like the gap in the market filled?
Transformed - recent changes
Worried - family bereavement
Too old? - lost dreams