Yes, I’ve heard people talking about it.
I always think it starts in earnest when the children return to school, this seems even earlier than usual.
I used to love Christmas when my children were little, but I now have six grandchildren, and it’s just a matter of getting things on their lists, no joy in shopping, or finding things you think they might like.
I get people need to budget, and it’s a good idea to pick up things gradually, but August? No, please give us another couple of months.
I don’t find it works anyway, if I start early I run out of steam early, and then I still have a rush at the end.