I watched 'secret shopper' with Mary Portas on Tuesday and she was working with a boutique owner with falling sales. There was constant referral to over 60s and older women. The shop sold mixed clothing and she changed it to a shop catering for under 35s.
I am aware that most youngsters wouldn't wear stuff their grans would wear but it doesn't work the other way. I know many slim attractive ladies of all ages who like to buy stuff their daughters would wear.
Also many younger women may buy more sedate stuff for work/lower heels/plain suits etc.
I shop where my daughter shops and we often swap clothes and there is 31 years age difference.
I just found the constant referral to age was off putting to older ladies.
GigiGransnet (GNHQ) Thu 12-Mar-15 12:54:50
etheltbags1 Thu 12-Mar-15 14:45:18
soontobe Thu 12-Mar-15 19:09:30
Misha14 Mon 27-Jul-15 12:44:40