In our area "love" is used by almost everyone, towards almost everyone. I was shocked to be called "sweetheart" by a staff member at our local hospital, it made me feel very very old. I decided not to be offended because it was well meant.
I like the way the American's use Sir and Ma'am. It's polite and friendly. I like Madame as used in France. I would like a similar term for women here but it ain't going to happen I don't suppose.
People eating and drinking on the go