It's not a case of 'sheeple' at all, Paddyann.
Everyone today is negotiating their way through a new form of communication. We all know that the written word can have a very different nuance from words that are spoken because they lack the content that accompanies the spoken word. There are no facial indicators, no body gestures that tell us whether someone is joking or deadly serious.
We then need to fall back on how the words are written. Green pen? Red pen? Written in a hasty scrawl? Lovingly crafted? With type, we don't even have those indicators hence new ways are being created to decipher the meaning and feelings behind the typing. I think that's even more important when, as on GN, we are communicating with anonymous people about whom we know nothing.
As for 'letters on a page', that's all any written word is. There were words in common usage 50 years ago that no decent person would dream of using nowadays and also vice versa. It's not that hard to keep up with changing times.