I spent many, many happy holidays in the Lake District mainly near Ambleside.
During my growing-up years, we saw it go from a few tourists, walkers, photographers etc., to hoardes of people of all ages, who crammed the shops and cafes and left litter on the fells and in lakes. Played loud music on portable devices and got horribly drunk and puked in the street.
My parents were distressed by this and made the decision not to go again, NOT just because they disliked the crowds but because they perceived that 4 fewer 'boots on the ground' spoiling the beauty would help preserve it.
So if I were to vote, it would be 'keep quiet about it' .
The Lake District is not a secret but the area we love cannot be made more popular without the cans, bottles, plastic bags and other detritus spoiling it.
Not to mentioned the wear and tear on infrastructure, ancient places and footpaths; people climbing over and breaking walls; leaving gates open so stock can wander and other associated ills.
The second photo is from Country Life who lead a campaign to prevent littering in beauty spots.
Is this move towards popularity money-driven?
I can see no benefit other than for local businesses.
Maybe Tesco want to open yet another supermarket?
Actually, now I come to think of it, I'm all for fencing it all off and leaving it to nature.