This was in the Daily Mail so don't shout at me. My little old people's forum are already up in arms, which may be the point ... or not? I do apologise to Workington for the quote though.
The study by Onward, a Right-leaning think-tank, said today’s swing voter was no longer ‘Worcester Woman’ – seen as a key figure in Tony Blair’s victory in 1997 – but ‘Workington Man’ – named after the town in Cumbria.
He is said to be a typically older, white, non-graduate voter living in rugby league towns in the North.
This voter has lived in his home for more than ten years as either a council tenant or owner occupier.
He favours security over freedom, thinks the economy and national culture is moving away from his views, and voted Leave.
He works in a skilled manual trade or in a lower managerial role and is likely to live in a town or rural area rather than a city.
He is more supportive than most people of a strong leader who doesn’t have to bother with Parliament.
Workington Man wants government to prioritise apprenticeships rather than cut the cost of student loans and thinks it should promote a shared sense of national identity over a diversity of identities.
He is more likely than the rest of the population to think crime is a major issue facing the country and twice as likely to think immigration is a major issue.
He is particularly sceptical about the benefits of globalisation and thinks we have a special responsibility to protect local institutions such as pubs and post offices from closure.
Parents-in-Law. What do/did you call them?
