Calling out #everydayageism

I watched 'secret shopper' with Mary Portas on Tuesday and she was working with a boutique owner with falling sales. There was constant referral to over 60s and older women. The shop sold mixed clothing and she changed it to a shop catering for under 35s.
I am aware that most youngsters wouldn't wear stuff their grans would wear but it doesn't work the other way. I know many slim attractive ladies of all ages who like to buy stuff their daughters would wear.
Also many younger women may buy more sedate stuff for work/lower heels/plain suits etc.
I shop where my daughter shops and we often swap clothes and there is 31 years age difference.
I just found the constant referral to age was off putting to older ladies.

I didnt see the show, but that is true about older people that I know too. They are in New Look, and other shops, that are marketed for younger generations.

And they look great. You should, at any age, wear what suits you and your body shape and not worry about what is supposed to be right for your age.