Any society that would ignore this, would indeed be irresponsible and cruel:
No country has yet reversed its obesity epidemic, they point out in a major new series of six papers in the Lancet medical journal. The best that has been achieved is a flattening of childhood obesity rates in countries like the US and UK, but not among poorer families. The levels are still very high, which means that many thousands of overweight children will have health problems as adults. In England, a third of 10- to 11-year-olds and more than a fifth of four- to five-year-olds are overweight or obese.
New Zealand battles obesity epidemic as third fattest country in the world
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Tim Lobstein and colleagues, in one of the papers, call for governments to press the World Health Organisation to take radical action so that children do not develop a taste for sweet drinks and unhealthy food. They say it should bring in a code of marketing, similar to that which prevents babymilk companies promoting their products to women in a way that deters them from breastfeeding.
“The food industry has a special interest in targeting children,” they write. “Not only can the companies influence children’s immediate dietary preferences, but they can also benefit from building taste preferences and brand loyalty early in life, which last into adulthood.”
Lobstein and colleagues calculate the money to be made by food companies from overweight children. “Fat children are an investment in future sales,” said Lobstein, from the London-based World Obesity Federation. They use data from the USA, where children are on average 5kg heavier than those of 30 years ago, and so consume an extra 200 kcal a day more than a child from the 1970s would have – or 73,000 kcal more per year.
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There are huge vested interests from the food and dieting industries out there. I can remember the day the report on the damage done by sugar, in the Balck report in the 70s- was stifled and suppressed - and now we see the results. What many of us think of as 'choice' is actually very very clever pressure put on us by one industry or another, creating 'needs and addictions' - tragically. As used to be with the cigarette industry, and still is, to some extent. In my region, a vast amount of taxation is paid by the Tobacco Industry (yes, the one Margaret Thatcher was a board member of, and made her fortune from!).