Last night in the cinema, watching the ads. Usually manage to avoid them at home.
Boots Ad starts with the statistic that half a million women work on Christmas day (saving lives in the NHS, etc) with a little mention in the corner of the screen that the TUC provided the data. So caring, sharing Boots invite half a dozen of these admirable souls for a bit of a make over and a glass of champers with their family. This creating a warm and fuzzy feeling in the female audience.
So we should all rush to Boots and do our Christmas shopping, should we? Hmm.
AIBU to think Boots is not a philanthropic organisation that promotes the rights of working women?
It is on the other hand:
A company that was among the first to embrace zero hours contracts with enthusiasm? (I remember the first time I head about ZHCs and Boots was the company involved)
A company that earns over £2 billion a year from the NHS (that's just the prescriptions)
A company that is owned by a very rich man who lives in the tax haven of Monaco? A company that pays a very modest amount of tax in the UK?
AIBU to think "Well that's an advert that backfired with this customer because it made me question how they do business. I'll be thinking twice about shopping there in future."
Here's a (rather long) article about Boots and their financial affairs.
JessM Sun 04-Dec-16 21:08:54
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