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Dove bodywash

(44 Posts)
Fairydoll2030 Fri 18-Aug-17 14:15:02

To think that Dove is sinking very low by using a 'blind since birth' model to advertise their bodywash.
Of course she did it willingly and was probably handsomely paid, but I don't believe in trading on a physical defect to promote a commercial 'beauty' product.

So, AIBU??

kittylester Sun 20-Aug-17 13:46:46

Shame really that Dove was on offer in Sainsbury's and I now have 3 large bottles - mind you it's the one for mature skin!

Morgana Sun 20-Aug-17 11:22:40

Trying not to use dove after all that fuss about them seeming to agree that breastfeeding in public can be undesirable.

trisher Sun 20-Aug-17 09:46:30

Interesting that in Sweden three blind women have been used in adverts, explaining what they think about beauty. Could it be that we are thought less ready to appreciate an ad using more blind women ?
I do like the idea that beauty should be discussed and women encouraged to think about what they are expected to conform to.

Gayliamelon1 Sun 20-Aug-17 06:17:13

I'm disabled. I'm on extended occasions a wheelchair user. I like the term disabled. It describes me. Highlights that I'm different. My needs are extra and need to be considered. So call me disabled. Don't patronise me by pretending to not notice or using some other strange term. , Disabled access, disabled seating, disabled parking. Call it what it is. I'm not going to be offended , I have more serious things to tackle than simple wording. I've not seen the ad. In my opinion if a disability is not visible or risky to the task being undertaken then don't mention it. However Dove have got you all discussing this and there is the old notion that no publicity is bad publicity.

Nelliemoser Sun 20-Aug-17 00:22:58

I would not dare to suggest to a person who has been blind early in life and is well adapted that "I'm blind so my other senses are heightened. "
I think they might just be pissed off rather annoyed by such patronising remarks.
The colleague I mentioned down the line and the Radio 4 blind broadcaster Peter White who told his own story under his chosen title "Blind man on the rampage". This title upset a few old ladies.
Former MP David Blunket is another person who was not to be patronised for his sight loss.
I am not sure they would look good on a Dove advert. though.

notnecessarilywiser Sat 19-Aug-17 20:43:22

Surely the message of this advert is "I'm blind so my other senses are heightened, and believe me I love this product - it feels good and smells lovely."? As PPs have mentioned, Dove's approach to advertising is very inclusive, so this just seems to fit the brief to me.

lemongrove Sat 19-Aug-17 19:22:42

Haven't seen the ad ( or if I have it made no impression on me.)
Did Dove seek out a woman who is blind to feature in their ad?If so, why?
It would be nice if they had auditioned a few women and chose this one because she was blind and pretty of course,
And then hadn't mentioned the blindness, because that's the bit that sticks in the throat I think Fairydoll.

lemongrove Sat 19-Aug-17 19:19:10


willsmadnan Sat 19-Aug-17 18:37:11

Well, yes Trisher, I did know that (doh!) I actually like the 1664, Renault , Audi etc ads in 'foreign! It's the godawful Yankee drawl I can't stand. And yes, I do know that's a racist remark. FWIW, I don't need Google translate for the already mention ads, but I do for the lazy manglers of the English language who infiltrate our airwaves from the other side of The Pond.
So theregrin

Jalima1108 Sat 19-Aug-17 18:35:45

Um, I think you're wrong there James

Wash your mouth out with Dove Soap Bar

James2451 Sat 19-Aug-17 18:33:15

I am not going to take sides, but may I ask a rather frivolous question, why do Dove do a face wash for men but not for women ? Is it because we men need a good was ???

Jalima1108 Sat 19-Aug-17 18:19:07

I can't find the advert so perhaps I shouldn't have commented.

trisher Sat 19-Aug-17 18:00:40

Most ads are made for more than one market now willsmadnan although some of them are dubbed with voices to suit the country they will be shown in.

MissAdventure Sat 19-Aug-17 17:38:54

I must keep an eye out. Haven't actually seen the ad.

willsmadnan Sat 19-Aug-17 17:03:03

Well when you've all stopped your usual GN squabbling and virtue signalling, my only objection is that the girl is American. Was it not possible for Dove to make an ad for the British audience, or would that cost too much? (tongue in cheek here, just in case you learned GNers fink I'm fick) It's the sing-song, sugary, simpering voice that gets right on my tits wick.

trisher Sat 19-Aug-17 16:41:44

The fact that you use the term "physical defect" indicates your real opinion about this girl Fairydoll2030 most people with a disability don't even like the term 'disabled' as it infers that they are less of capable and somehow less of a person just because they are different. She is a human being who happens to be unable to see, she is no more likely to be exploited than any other girl her age and she has every right to promote any product she wishes to.

MissAdventure Sat 19-Aug-17 16:16:17

I think its disrespectful to assume the young woman hasn't given thought to the pros and cons, and morality of her blindness being used to sell a product. She, after all, is the best one to decide if she feels it is appropriate, and she did.

Eloethan Sat 19-Aug-17 14:38:23

petra I don't think it was necessary to be rude and sarcastic to Fairydoll. She was concerned that someone was being exploited for commercial reasons- and she was reflecting the views of a partially sighted person she knows.

Nelliemoser Sat 19-Aug-17 12:42:32

I am not sure what part of the post you think is a bit disrespectful to the blind subject of the ad?

Ana Yes, that is part of my objection.

Wildswan16 you seem to have well and truly fallen for the advertising narrative there.

The fact she was unable to see the product actually gave me a different perspective in that she was more attuned to the feel of the bodywash and the effect on her skin.
Supposing they did a proper double blind trial . (Sorry about the unavoidable pun) do you really think you could tell what you are using? You would not been told the manufacturer and neither would those testing.

As it is that advert has already been currently highly advertised. So we have already been fed lots about Dove from the advertisers.

As you can probably tell I really do not "get" advertisers hype about any particular products and I do not go for what the advertising industry call "top brands." Which probably means the most advertised rather than anything to do with quality.

MissAdventure Sat 19-Aug-17 11:28:45

Its a bit disrespectful to the blind subject of the ad, really. Presumably she has her wits about her. If I was featured, with my many flaws, I would know full well that was the reason I was chosen, but I would applaud the idea. If everyone felt it was exploitative to feature anyone less than 'perfect' people, then adverts would never evolve to more realistic values.

illtellhim Sat 19-Aug-17 11:25:12

most things make you itch, most things annoy me, but if I've got the chance to earn a bit extra, then I will, so good luck to the girl. smile

suzied Sat 19-Aug-17 11:19:13

Presumably the girl was aware of the content of the ad and agreed to go along with it. I vaguely remember an ad with Johnny Peacock, the paralympian in it, though I can't remember what the ad was for. I think some advertisers are trying hard with diversity and thats all to the good in my opinion.

Jalima1108 Sat 19-Aug-17 11:18:14

A lot of products make me itch; I did wonder if our tap water is over-chlorinated and that could be the cause. Since I started using Fenjal it seems better. However, someone suggested that it could be hair conditioner that is the problem.

Tegan2 Sat 19-Aug-17 11:14:48

I would LIKE to be vegetarian but, as with chocolate, if I tried to ban meat from my life I would crave it. But I do [cowardly] have to disassociate what I'm eating with a real animal. I saw the ad for the first time in the cinema; turned to the S.O. and said, has this put you off having a KFC and he agreed. I used to work in market research so I'm quite fascinated by advertising. As for Dove; it actually makes me itch [but then, most things do].

Jalima1108 Sat 19-Aug-17 11:13:49

The Dove Real Beauty Pledge:

I must say I agree with what they say

(I use Fenjal myself [shhh])