Kick a Ginger day

I was absolutely appalled when my 11 year old DGD came home from school saying that children had been going round kicking anyone with ginger hair in school today. One boy was too scared to come to school and another had a panic attack in a lesson. Apparently it is a recognised day ,yet another import from America and one more example of the evils of the internet .I think teachers and parents need to be more aware so that it can be banned next year as a date has already been set .I feel powerless but feel sorry for all ginger haired children tonight. Some will be going to bed very unhappy. All so unnecessary and perverse