Chemicals!

As a scientist I really object to the derogatory term ‘Chemicals’ used in advertisements and the press to frighten the reader.
Oh dear! We mustn’t put chemicals on our skin, in our food or have them in our homes. Really?
Our whole bodies are made up of different chemicals, in fact everything in the whole universe is a chemical. Water is a chemical, as is air - well strictly that’s a mixture of chemicals.
Let’s insist that the media get this right and use “harmful” or “potentially harmful” chemicals instead of the incorrect description.