Oldnproud
Two weeks ago, I shopped in Dunelm for the first time in ages. As she completed the transaction, the assistant asked if I'd like to give my email address so they could send me a receipt. Surprised, I said, "oh, don't you print them out any more?"
"Yes, I can do that for you, if you like", she replied, and handed one over straight away.
It felt like a very sneaky way of getting more customers' email addresses so they can bombard them with marketing!
It’s not sneaky, it’s upfront and transparent. What isn’t is how they “task” staff with it.
I worked in the now defunct Mothercare who offered e-receipts. We had to get a certain percentage of customers to agree. There was the treat of disciplinary action if you didn’t achieve your target. I could never see how it was considered reasonable for my job to depend on some else’s free choice!
The worse thing a customer could do was make a purchase then change their mind and want a bag which had to go through the till. Even if they had taken an e-receipt they weren’t going to give you their email address again. So it was either two strikes against you or it cancelled out the “success”.
We used to send the bag receipt to ourselves till that was discovered and stopped.
Incidentally, if you signup for e receipts, you should be asked if you want to sign up for marketing. If you are signed up automatically it is potentially a huge fine for the company.