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Negative images of older women

(54 Posts)
JessM Thu 11-Oct-12 17:24:57

A local plumber has put an ad in the local paper that has taken my breath away.
Picture of a serious looking woman, with glasses and grey hair, with neutral expression on her face.
Caption: Cranky Old Boiler - if the state of your heating is making you unhappy call us for a quote...
His email is [email protected] if any of you want to explain the error of his ways.

whenim64 Fri 12-Oct-12 09:13:37

They were pussycats, really. If only more companies would go to some trouble to apologise and please their customers smile

absentgrana Fri 12-Oct-12 09:18:49

Nelliemoser A catalogue for clothes for ladies of a certain age arrived on my doormat yesterday. Apart from one section of clothes by a specific designer, not a single model in any of the photographs could possibly have been more than about 30 years old. Also, it was quite clear that none of them needed the much boasted about secret panel that flattens the tummy and special design that makes the bum look perky. The catalogue went straight in the recycling.

JessM Fri 12-Oct-12 09:34:56

Women and Home is aimed at our age group I think. Fashion pages always full of 20 something 6ft 2 models. And GH covers - middle aged celebs airbrushed into unrecognisability.
Poor plumbers. We should lay off.
It was not the use of the image, it was the slogan!

Grannyknot Fri 12-Oct-12 09:37:45

I'm finding this discussion interesting, I recently had a banner made for work, one of those pop up ones that you use at conferences etc. Because one of the trustees of our charity is disabled, and has complained in the past that all the images used in promotional stuff usually shows only able bodied people when that's not the reality for a lot of people, I had the young designer 'photo-shop' in two walking sticks on one of the people in the generic group of people depicted in the banner (all in profile, outline only). Two things recently have made me more aware (and I thought I was aware previously): the trustee saying to me 'I won't stop (campaigning) until I am treated just like you' and - the paralympics. When I saw the end result of our efforts with the banner, it just felt so right. I take my able-bodiedness so much for granted. I can't wait for her to see the banner at first outing, I think she may cry.

absentgrana Fri 12-Oct-12 09:39:40

Well done Grannyknot what a sensible solution.

Bags Fri 12-Oct-12 09:51:37

Good work, grannyknot! [gold star]

whenim64 Fri 12-Oct-12 10:19:09

grannyknot flowers

Butternut Fri 12-Oct-12 10:24:45

grannyknot That shows your compassion with a capital C! Good for you. sunshine

Grannyknot Fri 12-Oct-12 12:21:31

Thank you everyone! I just felt I'd finally got it. Sometimes before it would be yeah yeah politically correct and all that. blush

Nelliemoser Fri 12-Oct-12 13:23:14

grannyknot Well Done!
absent I think any tummy flattening panel for me would need the engineering skills of Brunel! You cannot keep compressing "matter" without serious risk of a black hole or a supanova.

Correct me here scientists!

kittylester Fri 12-Oct-12 14:07:28

Grannyknot I thought I was aware too until my son started to use a wheelchair, then I discovered that I wasn't blush

Grannyknot Fri 12-Oct-12 14:15:16

kittylester ouch. And flowers.

JosieGransnet (GNHQ) Fri 12-Oct-12 14:40:22

Such an interesting discussion - when we started Gransnet we asked whether prospective members would want to see images of older people, and the answer was a resounding no, so we've always tried to bear that in mind on the site, (even though our initial thoughts were that it would be good to see more older people in the media - sometime it seems like everyone over 50 is invisible)

It's actually quite hard to find pictures that aren't totally yuck though - I've just stumbled across this collection of stock photos, which made me grin www.buzzfeed.com/mjs538/40-things-that-make-old-people-very-happy-accordi

absentgrana Fri 12-Oct-12 15:01:56

Josie That made me want to go and slit my throat.

What is this Mexican wave? All of them.

Why has that ridiculous grinning woman – I know that they are all ridiculous and grinning – tried cooking a lobster without tying its claws. She's old enough to know better and deserves to be badly mauled. I hope the lobster, like Nemo, runs away and escapes to the sea.

Someone, slightly belatedly, seems to have discovered the electric telephone, while the woman with the watermelon and knife must have been photographed just before she cut off three of her fingers.

jeni Fri 12-Oct-12 15:03:19

The only ones I related to were 14, 34, and39

Grannyknot Fri 12-Oct-12 15:23:27

jessM forgive yourself! See what an interesting thread it started. smile

JessM Fri 12-Oct-12 16:23:28

Cheesy and very american looking , the photos. I suppose I could live with 29,33,30,37,38,39 as they look more like real people and less like ads for an american resort or something.

Nelliemoser Fri 12-Oct-12 16:34:25

josie the trouble with using pictures of older persons is that the definition of "elderly people" changes with the viewer. Unless the person in the picture looks a lot older than the person looking at it, the viewer does not regard them as being elderly! hmm

Ana Fri 12-Oct-12 16:38:16

And I see that ubiquitous, laughing, silver-haired couple neither of whom looks a day over 50 is in there....hmm

JosieGransnet (GNHQ) Fri 12-Oct-12 17:10:57

Nellie, it's interesting - that's not what the resistance seemed to be about. We were keen to have images of women who were around the age of people using the site. It just seemed like a picture of anyone over the age of 40 counts as elderly and people didn't want to see them. You're quite right, though, the definition of elderly changes with the viewer.

Photos seem to be of either the 20-somethings in absent's catalogue that went straight in the bin (q rightly!), or elderly people in care homes, or silver-haired cheerful people as in the stock photos above.

If anyone has any thoughts on what we should be doing to get around this, we'd love to hear them!

jeni Fri 12-Oct-12 17:13:01

Look at us lot on the meet photos! We're real!

Nelliemoser Fri 12-Oct-12 17:21:13

Ana That's exactly what I find so irritating Why can they not portray real people.
I have a bunch of former colleagues, they are about 70 now. None are of model proportions or looks or style, but they are as funny and lively now as they were 20yrs ago, and don't look a lot older.

Elegran Fri 12-Oct-12 17:22:18

I do think that people in these photos should be doing something, not just sitting around in "adored Granny" simpering poses. We are of varied age groups, and varied states of health and mobility, but we have many interests and any sitting around is usually spent on Gransnet or phoning friends.

absentgrana Fri 12-Oct-12 17:44:27

X-rays? Needles? Getting your blood pressure taken? These make you happy?

What the hell is a bike date and why would anyone over eight want one?

JessM Fri 12-Oct-12 17:59:43

Ha! Another local free paper has crash landed on the mat. Plumber has a new ad of a man screaming with cold.
Only ad with an older woman is the 60 + Chat Line in the sex services bit. This one is grinning !!!!!!