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shrinking stuff

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olliesgran Mon 19-Nov-12 16:29:37

A year or so ago, I bought a mat from Ikea, to match a mat I had, bought in Ikea the year before. I bought the same mat, same name, and i thought same size. And same price. But when I got it home, it turned out the mat was a inch shorter, and an inch narrower than my previous one. The new shower curtain I bought at the same time, also seem to have shrunk compared to the previous one. Clever Swedes i thought, keep the price the same, but use less material! But this practice seemed to have crept everywhere. Tins of tuna,180g last week, are now 160g. Jars of Korma sauce, serve 4, 500g before, are 460g now. Serves 4 still, and same price as the 500g. Is all this done for the good of our health, as an anti "supersize me movement"? Or are manufacturers sneaking price rises under our noses? Unless you have previously bought items to compare the new ones with, you wouldn't notice the change in size. Has anyone got any other example of this? Check your cupboards!
I am trying to blame the fact that I don't seem to fit in a size 16 anymore on the same practice, but I don't think it will fly!

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Anne58 Mon 19-Nov-12 16:40:10

They do it with chocolate bars too!

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Ana Mon 19-Nov-12 16:45:32

And I've noticed some bars of soap are now 90g whereas they used to be 100g.

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Mishap Mon 19-Nov-12 17:22:47

Can't pull the wool over grandma's eyes!

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numberplease Mon 19-Nov-12 17:51:47

One of the best, and most obvious examples of shrinkage, is the difference in size between the tins of Quality Street and Roses. I used to save the tins for storing stuff, and the old tins were enormous compared to nowadays.

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vampirequeen Mon 19-Nov-12 18:17:18

This year's tins have only 750 grams of sweets in compared to 1kg last year.

Cadbury's creme eggs have shrunk over the years because when I first started to eat them they had 300calories and now they have 174 calories.

Some dresses are smaller because in the past the manufactuers used to do a generous size. When I was younger and dieting you knew you'd cracked it when you could get into a C&A size 14 because in reality it was a 12. The same is happening again. Reducing the amount of fabric reduces the cost.

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Oldgreymare Mon 19-Nov-12 18:17:35

I bought a new duvet (All Seasons so it's 2 in 1) at John Lewis. No obvious problem until I wanted to buy a new cover and found that whatever make I tried, they were all too big.
The label on the duvet says Kingsize, 220cm x225 cm, then the dreaded word approx is added.
When I measured it, it is 212cm x 223cm..... how's that for short measure?
I think most King-sized duvets are nearer 220x230. angry

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Pud Mon 19-Nov-12 22:11:13

Tubs of ice cream have shrunk and gone up in price. Hope Glass does not read this from diet thread!! wink

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