I suppose pandas are a kind of poster animal for the whole conservation bit. They are so iconic that it is "if we can't put some effort into saving these, what hope has anything else?"
I find it very interesting that there is another back-and-white mammal, about the same size, vegetarian, forest-dwelling, found only in a limited part of the world, whose habitat is at threat from human needs, and whose numbers both in the wild and in captivity are roughly comparable to pandas.
The Malaysian tapir lives in Myanmar, Thailand, Cambodia and Malaysia, comparatively close to where the pandas live in China, but they don't have the Chinese government lobbying for their survival, so no-one knows about them.