Women Owned Companies

Yes I agree that the idea is rather nauseating. I would rather know that women were paid a decent wage and generally treated well in a company and not used as a low-cost and easily exploited workforce.
Women business owners may or may not be good and ethical employers.

It's just a selling gimmick dreamt up by someone who is clearly not up to the job!

It plays on sexism and whilst I would love women to be equal to men in the workplace, this isn't the way to do it.