Expressing a negative opinion about a newspaper or a political party is supposed to be signalling virtue is it? What is it signalling when people say, for instance, "I don't like and would never read the Guardian" or "I would never go on a demonstration" or "I'm tempted to vote UKIP"?
It's akin to calling people who campaign on behalf of unpopular causes "do-gooders" - an attempt to ridicule and belittle - and discourage others from expressing similar views.
The final paragraph of the article reads:
"I compared them with people I met who thought they were virtuous merely because they voted Labour once every five years and expressed hatred of right-wingers. That is not virtue. That is lazy, self-righteous and silly."
The article doesn't address people who vote Conservative once every five years and who are contemptuous of those on the left, trades unions and anyone who challenges the traditional way of doing things. Why are they not also labelled as lazy, self-righteous and silly?
How presumptuous of this man to imply that people who hold opinions different from himself are, in effect, poseurs and hypocrites because they do nothing to put their beliefs into action. How the hell does he know what they do?