I agree with many of you who find the advert creepy & disturbing - don't use comparison sites anyway so no advert is going to induce me to use them.
I either turn to laptop & read emails or go on Facebook, go into kitchen & make a brew, have a comfort break
or some little job that means I don't miss my programme.
I find most adverts don't convey the product well - few more hates "one sheet", Cilit Bang, go compare, car adverts, insurance adverts, PPI Claims etc in fact there are few adverts I actually like & they usually are for cats/dogs - Sheba, Dreamies etc 