Oh dear. Wanted to switch off after 20 seconds. Much too long. Boring. Realised I'd been frowning through it all!!
When I watched the John Lewis ad, I burst out laughing and found myself smiling throughout.
So, no contest for me.
Vickram Digra's sentence increased rather than decreased.
AIBU To Suggest We Should Call Time On Fireworks?


defy anyone not to laugh.

You call it just what you want!