But Boden is an online business. And if they want to compete, they need to make shopping with them attractive. They're not the cheapest, and adding postal charges for both delivery and return, however much you spend, isn't going to encourage people to choose them over high street stores such as Gap or Next. I never go into town for just one item, nor to return just one item - I'd incorporate it into a shopping trip every couple of weeks, or combine it with other things such as lunch out, an event or the cinema. So the cost of returning an item to a store is negligible. And however much information is given online re sizing, it's not going to help when you're buying for children you may not see every day. I ended up keeping a 4/5 for one 3 year old, a 3/4 for another, and a 3/4 for the youngest, who's not 2 yet. Another 4/5 and the 2/3 went back.