Hmmm, I wonder. I think 10 a day is a bit excessive, but I do think we need to be encouraging people to eat a lot more fruit and vegetables.
The cost can be reduced by using markets instead of supermarkets, and using frozen products instead of fresh (what is the difference between freezing a home harvest of produce and buying pre-frozen?) although I accept it can be expensive. FarmFoods, for example, sell bags of frozen veg for £1 and I think I'm right in saying they are often 3 for 2.
And instead of feeding children (and adults for that matter) sugary fatty chocolatey breakfast cereals, they can be encouraged to eat porridge with some fruit (1 or 2 of their 10 a day), or fruit with natural yogurt, or pancakes with fruit etc.
And eating more salads and crudites - how many portions of veg in a salad? I have lettuce, tomatoes, cucumber, celery, spring onions, radishes, red pepper, green peppers and red/orange peppers in my salad (which I eat daily - I love salad!) - so that has to be a few more portions - at least four, I would think.
And an evening meal with a couple of veg served alongside, and you're up to 7 or 8 portions.
I know there are many people who "can't possibly eat fruit" or "can't possibly eat veg" because they "don't like them" (really?? don't like ANY of the hundreds of varieties of fruit and vegetables that are available?)
And as for the cost - well there are very few people who would have absolutely no ability to grow anything at home. I have zero interest in gardening or growing things, but even I managed to grow strawberries, carrots, onions, potatoes, lettuces and tomatoes in a container last year. Everyone has a window ledge or window cill or a plot of garden which can be used to grow things.
I do get that it is a big part of the weekly budget, but if we cut back on what we spent on crap food, the hit to the purse would be less heavily felt.
It can be done. But it needs a commitment and the ability to tell ourselves to ruddy well grow a pair and stop whingeing that "I don't like", like stroppy little kids!
Retiring and living frugally in money from downsizing after years of stress


but not at the same time.
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