I have always understood Valentines gifts, cards etc, to be a gesture to ‘my’ Valentine or would be Valentine. Now it seems to be a thing to send them to all and sundry! Last year, when I was shopping for a card for my Valentine (husband), there were some chocolate hearts beside the till. The women in front of me bought three. I joked to the Assistant that she had several Valentines! She replied with a roll of the eyes, “I had one the other day who bought eight. She said they were for her sisters and her neighbours”! I think it’s enough that the price of flowers increases four fold without people making mugs if themselves. Buy people gifts sometimes of course, but can’t Valentines Day just be left for Valentines?