Families have changed. Times have changed.
Now going to stores means - of course during business hours, which may not be the most convenient
- get everybody ready
- load them in car or bus or method of transportation
- find parking and park car
- go to store and find your items
- pay
- go to car/bus
-hoping there is no traffic
... you get the idea - what may take 30 min online takes 2 hours in real life
Yes, I pick online if I can do it at 11 pm and spend those 2-3 hours cooking dinner, playing with my kids, relaxing as a family, etc.
Time is money
Convenience is also a very important factor, in the busy world that parents with kids live in
Children holidaying during term time.