Modern job titles

The school secretary morphed into Headmaster's Personal Assistant, (she would have been surprised if she knew how much we knew about just how personal), and the caretaker became Site manager.

My DD is a scrum master!

There was an interesting discussion on radio 4 recently: Bottom Line: Business Language.

By using longer words people feel more important. ”A window of opportunity” sounds more intelligent than 'opportunity'. Language is construed in a way that avoids pinning down the writer/speaker. An example: instead of ”Right now we don't have enough desks for everyone to come to the office every day”. This is dressed up as: ”At this point in time we lack sufficient seating arrangements to accommodate a full compliment of staff in the office on a daily basis”.

When I receive business letters I often have to read a paragraph several times to be able to understand it. The clever thing is to keep the language clear and simple.

I was a bank clerk in my early career.

Later on, a Counter Manager, Customer Services Manager, Operations Manager and so on.

Same pay, more responsibility, still dealing with cash and customers.

Window cleaners can now call themselves Transparency Enhancement Facilitators if they wish to.

The police force was something to be reckoned with. These days we have a police service. Feel their approach is more negotiation ("would you mind awefully not punching that chap please sir") and documentation (" sorry you've had your house ransacked but here's a crime number so you the insurance company can make it all better")

Mind you paramedics in ambulances instead of 'taxi drivers' is certainly a step forward.

Yes some people seem almost ashamed to say what their job is.

"Barnby is a wellness facilitator and Sandra works in customer service"

Meaning "Barnby works in a gyn and Sandra is a hotel receptionist".

Perfectly respectable jobs. Why all the coyness?

Before I retired I was a gardener.

Now I'd be a 'Horticulturalist' or when mowing I'd be working in 'Turf Management'

Train manager instead of guard always rankles slightly with me because guard always seemed simpler and friendlier I suppose.

I think there is a lot of unnecessary obfuscation in modern job titles, maybe they give people a sense of status?

Shop assistants are colleagues.
They might well be colleagues but that is not their function or purpose.

Front desk executive used to be a receptionist.

Do they get paid more?
No

I know what you mean Beswitched.
A bin man is now a refuse collector,he still empty`s the bins.
The hairdresser is now a stylist.
A cleaner is a home help.
The list goes on.
And yet the postman/woman is still just that.