M&S diversity officers give staff pronoun badges……. a step too far?

This is just stoking a fictitious culture war. Articles like this are designed to stoke outrage/dismay/fear. It’s a distraction from real issues. Ignore it.

Yes this is a step too far. I wonder how the majority of the staff feel about this.

Oh, Lord.
Seems that so many businesses are pathetically desperate to be seen as woker than woke.

In any case, who addresses anyone - in person - with a pronoun? ‘Er, excuse me, he/she, where is the customer collection point?’
If anything is needed, what would be wrong with a simple name badge?

Aveline ?

Is this really necessary? A pronoun is only needed if speaking about the staff member to a third party. What’s the point of knowing the preferred pronoun of the assistant I ask where an item is, or if they have it in my size for instance?

Not just any madness, M&S madness!