If you are raising money for a 'cause' close to your heart, surely you want to advertise it as far and wide as you can, to raise as much money as possible, doesn't that make sense. So is having an Oxfam coffee morning, or selling cakes at the local fair for equipment for the local children, gathering clothes and medical equipment for people in Ukraine or Turkey, collecting books for children at a school in Africa, having a concert or other venue to raise money for a local or far-away club... all virtue signalling.
What about campaigning for a Party or groupyou think will make a real difference, be it for the NHS, or the environment, or the country, or the third world, or ... or ... or...
for hope, for a better future for our GCs, to preserve our countryside, or fight against animal cruelty, or a fairer deal for those who are born with all sorts of handicap, be they physical, or social, or ...
Virtue signaling. I for one am very glad that some people are prepared to get off their backside to fight for a better world. And to tell me about it so I can join them if I can. Because if they don't share- and try to get people together, then we can all be fighting our little fights in our little world - not sure that will achieve much.