I grew up in a home where, getting a good education in order to get a good job and financial security, was just in the atmosphere.
My mother had grown up in straitened circumstances, her mother and grandmother had both been left widows in their mid-30s, with young children, so she grew up knowing that a husband was not a meal ticket for life and that a woman's best protection was the ability to earn her own living.
What drove my mother was the desire for financial security. Two generations of the poverty that comes with early widowhood, that had my great grandmother sewing sacks and my grandmother working as a dressmaker and taking in lodgers had made financial security her main aim in life. She wanted us to have nice safe jobs - civil service, banking, teaching, anything with job security (then) and a pension was her ambition for us.
However my mother's attitude to education was entirely utilitarian. The only purpose of education was to get a better job. I, however, just enjoyed learning and studying for its intrinsic pleasure. Having got my bachelors degree, I explained away my first masters degree as being necessary for professional progress, which it was, but my continuing to study after that perplexed her. How was it going to help me get a better job? If it wasn't going to further my career, why was I doing it? I never succeeded in getting her to understand that there was more to studying than getting a better job.