Holiday advertisements on TV

Babs03

I dislike holiday ads for several reasons, of course one is that they are not representative of all holiday makers including those who are disabled or travelling solo. And another is because many people simply can’t afford a holiday and the overall message is that parents have to take their kids on holiday in order for the family to be all happy flappy.
Alongside ads about funeral plans I find these ads top of the list for being infuriating.

If we followed your ideas then we would not advertise anything because it is bound to upset someone.

All through my children's childhoods, I saw travel ads. We could not afford the holidays they advertised and I cannot say it bothered me.

The world was full of adverts for all kinds of things we could not afford and as for thinking that the overall message is that parents have to take their kids on holiday in order for the family to be all happy flappy that is quite ridiculous.

If that is the case everyone should delete all their family photos in case they give the impression that every family should be/is happy flappy all the time.

Anyway many families may not fancy the kind of holiday being advertised anyway.

I dislike holiday ads for several reasons, of course one is that they are not representative of all holiday makers including those who are disabled or travelling solo. And another is because many people simply can’t afford a holiday and the overall message is that parents have to take their kids on holiday in order for the family to be all happy flappy.
Alongside ads about funeral plans I find these ads top of the list for being infuriating.

Your childhood picnics sound like my family ones M0nica!

Ah yes, but that was advertising the cattle and their products, not the country as a holiday destination. Although it does perhaps explain my father's predeliction for picnics in less than clement weather.

Many a childhood picnic consisted of us all huddled in the car passing cheese rolls and mugs of tomato soup while the rain poured down, and the wind threatened to blow us away.

Here it is!

www.google.com/url?sa=t&source=web&rct=j&opi=89978449&url=https://www.youtube.com/watch%3Fv%3DYqsT_bidLIA&ved=2ahUKEwjeutitjPCLAxX2QkEAHfdAK6EQwqsBegQIDBAG&usg=AOvVaw3GOYPXRmJvPisffotsknxa

I think kerrygold did a rainy advert once Monica...

NotSpaghetti

M0nica Ireland is still beautiful in the rain of course!
Though in my experience (apart from St Patrick's Day) it tends to be "soft" rather than "pouring down"!

I love Ireland, I am half Irish on both sides, but it rains a lot hence the quality of their dairy products and cattle. the adverts do not show this!

M0nica Ireland is still beautiful in the rain of course!
Though in my experience (apart from St Patrick's Day) it tends to be "soft" rather than "pouring down"!

Just seen some adverts aimed at getting people active. All show older people as being disabled to some extent or another - using sticks, walking frames or doing exercises sitting down.

I think it is time older people were shown fit and healthy.

You sell things by being aspirational. Suggesting the aura that buying the product will give you

If you eat Smashie Smash Breakfast cereal you will be like the people who have huge kitchens and photogenic children. You may not have the kitchen or children, but the ceral is within your grasp.

GN'ers may ascend the high moral ground, but it works, which is why it is done so much.

Have you seen all those adverts for long sunny holidays in Ireland? have you visited Ireland and counted the number of rainy days you actually had?

It's an advert. So unrealistic. All the breakfast cereal adverts show happy, smiling, well nourished families in clean kitchens, being nice to each other. Diet ads are fronted by slim people.

4allweknow

If we are thinking of diversity and inclusion in holiday adverts where are all tge people who have huge bellies, fat thighs, stragley hair, not under 40 years old, not embracing a partner. Though, can't imagine contactibg a travel agent asking if they have any holidays to fit the above. It's advertising, what do you expect?

Have you seen the latest TUI advert. Father and Son fit your criteria in that one. So do I.

That is not what I was suggesting oldfrill. I was challenging the OP's assumption that someone is only disabled if they were in a wheel chair, or obviously disabled. There could have been disabled people in the picture that even th agency did not know were disabled.

She should have it clear that she was talking about the obviously disabled.

www.purplegoatagency.com/?utm_source=GMB&utm_medium=GMB&utm_campaign=GMB

As the world's only disability-led, disability-focused marketing agency. Our mission is to authentically represent and empower the disabled community, driving innovative, inclusive marketing and advertising campaigns that resonate with diverse audiences.

6% of Christmas adverts had a person with a visible disability in them. It is definitely rare to have the disability centre stage. It's usually a person in a wheelchair in the background.

It's not that long since people of colour weren't in adverts but that has changed - maybe this will too.

Some marketing agencies have a sharper focus on inclusion - so I suppose they are more likely to show this focus in their work.

I think one is called "Purple Goat".

M0nica

How do you know that none of the people in the adverts are disabled? You do not have to be in a wheelchair or missing bits to be disabled.

Many disabled people look perfectly OK . My FiL had Parkinsons for many years befor he died, but a holiday photo would not show that. Few people with cancer, or being deaf, or autistic, or having all kinds of different disabilities would be visibly disabled. My severely learning disabled niecce can not be identified as such from a photo. Nor can my DGS who has disautonomia, hypermobility and ADHD.

I am sorry astitchintime but I think you are using a very outdated stereotype of what a disabled person is, in posing the queston in the OP. There could easily be lots of disabled people in those photos.

Suggesting that inclusivity is promoted by covertly including those with invisible disabilities is nonsense.

How do you know that none of the people in the adverts are disabled? You do not have to be in a wheelchair or missing bits to be disabled.

Many disabled people look perfectly OK . My FiL had Parkinsons for many years befor he died, but a holiday photo would not show that. Few people with cancer, or being deaf, or autistic, or having all kinds of different disabilities would be visibly disabled. My severely learning disabled niecce can not be identified as such from a photo. Nor can my DGS who has disautonomia, hypermobility and ADHD.

I am sorry astitchintime but I think you are using a very outdated stereotype of what a disabled person is, in posing the queston in the OP. There could easily be lots of disabled people in those photos.

There has been a TV advert featuring a lady in a wheelchair who was planning a foreign holiday - I can’t remember which company it was, so it mustn’t have been very memorable!

Whatever they do they will annoy someone. I personally dislike the pushy family stuffing themselves in the airport lounge. The sort of people I don’t want to holiday with.

keepingquiet

I haven't had an overseas holiday since before Covid and I'm not even disabled!

I don't even know if my passport is in date...

Me too.

rocketship

I understand completely what you're saying.

Inclusion of those who are not in the majority is now obvious in a lot of the advertising of other products these days, so why not in holiday ads as well~~

What a great business opportunity for a holiday resort, if they chose to focus on providing holiday experiences for those with various special needs and/or seniors.

In today's economy many of the young/beautiful people [especially if they have kids] can barely keep their heads above water, never mind go on holidays.

Thank you rocketship, good to know that you 'got' the point of my post.
My concern isn't rooted in any lack of facilities for the disabled .......it is based on the fact that no one with an obvious disability appears in a holiday advertisement.

Advertisers sell images of happy healthy sexy young people. Images of disabled, ugly, aged, or sexless persons are not effective copy except for certain niche markets.

And your point is? I don't think diversity is the point of the ads...if you want to go on holiday go....

It's an advert what do you expect.

You'll find that the ABTA holiday Companies will all have provisions for disabled passengers/guests. Whilst I worked overseas as a holiday rep with various different holiday companies disabled guests were always catered for. It is essential when booking to advise a company of any disabilities and what you will require. Wheelchair support at the airport, medication on board the flight as well as requirements in any hotel.