I'm a bit cack-handed when it comes to gift wrapping, so usually choose the option to have things wrapped professionally, and am often impressed at the skill with which things are presented, with fancy bows and perfect corners on the wrapping paper.
There is a significant family birthday coming up, and I bought a piece of jewellery as a present. It has arrived, and the wrapping consists of a bit of card 'wrapped' around the box leaving two open sides, and stuck down with a sticker. Both the sticker and card are branded with the logo of the jeweller, as is the ribbon that is tied around the top. I could have done as well myself. The cost of the wrapping was £5 on top of the postage. Not a huge amount, I realise, particularly given the price of jewellery, but that's not really the point. I was disappointed at the slapdash nature of the 'wrapping' and the lack of added value.
I'm not sure about the point of the thread, other than to rant, really, but should we expect more from things like this? If we are offered an additional option to make something look professional, should we be able to expect a professional service?