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Advertising vapes/vape products should be illegal

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Retread Thu 10-Sept-26 20:40:22

There's a huge advert for vapes on a local busstop outside the high school, with a banner across the bottom This product contains nicotine.

Seeing as it is illegal to advertise cigarettes and tobacco, how the h*ll is this permitted? 😡

I'm writing to my local Councillor and the advertising authority.

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Cossy Thu 10-Sept-26 20:44:07

Yes!!

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Graphite Thu 10-Sept-26 21:00:32

A ban is coming into effect on 1 June 2027.

The Tobacco and Vapes Act receivedRoyalAssenton29 April 2026.

healthmedia.blog.gov.uk/2026/06/01/ending-the-advertising-and-sponsorship-of-vaping-and-nicotine-products-from-1-june-2027/

My understanding is that billboard and outdoor advertising spaces are frequently bound by long-term corporate contracts signed months or years in advance. Implementing an immediate ban would trigger legal and financial disputes, resulting in breach-of-contract lawsuits between advertising agencies, landowners, and vape brands. The 2027 buffer allows existing contracts to expire naturally.

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Galaxy Thu 10-Sept-26 21:16:54

It is the unintended consequences of introducing solutions to a problem that was already declining in numbers. Smoking was declining, and would have continued to decline I suspect we will look back on the introduction of vaping as an error.

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