Children in Need methods

I'm listening to Radio 2 a lot and hearing frequent updates about this Welsh chap who seems to be killing himself on his cycling trip round the country. It feels so cruel to me. These celebrities ruining their joints and their health and mental health for fear of failing. It's also not very productive. I'd be more inclined to sponsor a house renovation, garden rescue or similar that would be genuinely useful rather than some poor soul flogging themselves to death for our entertainment. Just my opinion. Is it just me? Probably.