Just received this email from Waitrose, explaining why they withdrew their frozen burgers from sale.
Dear Ms M
I wanted to write to you following a number of reports in the media over the past few days about Waitrose frozen beef burgers being withdrawn from sale. It can be alarming to see stories like this hitting the headlines and so I wanted to ensure that you have full details about the current situation.
The frozen burgers are produced on our behalf by a company called Dalepak. They are made to an exacting specification using high quality British beef, from farmers we know and trust.
The Waitrose technical team have visited Dalepak and after a thorough review, reported that the burgers were produced to our high specification and separately from other companies products. As a further precaution, the ingredients were sent for testing and this showed that our burgers contained only 100% beef.
So why did we feel it necessary to withdraw the burgers? Last week the British Retail Consortium took the decision to temporarily suspend their accreditation of the Dalepak site and as a result, we took the frozen burgers off sale. The BRC have now reinstated the accreditation and as a result of this, Waitrose frozen burgers are now back on sale.
I realise this is a rather long letter, and thank you for your time reading it, but I wanted you to know as a very valued customer that you can always rely on Waitrose quality. As you are probably aware, whether it be in fresh, frozen or in a ready meal, Waitrose use the same high quality British beef from farmers we know and trust.
Should you have any more queries, please do not hesitate to contact us at 0800 188884
Yours sincerely
Mark Price
Managing Director, Marketing, Waitrose