I did my first and last proper Aldi shop recently and wasn't impressed either. The fresh food wasn't any cheaper or fresher and as Teetime says, it was very muddled, with a jumble sale area in the middle full of hardware and clothes that weren't even good value. I see myself as a canny shopper and save a lot by being flexible, buying what's on offer, bogoffs and 3 for 2s and freezing the extra where appropriate. With the discount stores you can't do this. Also, talk about service without a smile - no please or thank you and I was barked at at check-out to put the trolley the right way round, obviously the opposite way round to the one I'd used
. I saved nothing and left in a bad mood.
But I do love Aldi chocolate, and go there especially for all my Easter eggs and bunnies. Great quality and I don't know how they do it for the price.