Rosie51
10 miles as the crow flies(with a multitude of Asdas in between!) why oh why do they think this is a good marketing strategy?? I get totally fed up of supermarkets promoting these initiatives that are only available to a select few. Do they really think it makes us regard them fondly?
why oh why do they think this is a good marketing strategy??
More people through the door, more likely to buy their weekly essentials there.
Gets them on the news, so more people are likely to say they are a good company and decide to shop there, even once in a while.
Make ASDA look good to their shareholders.
Makes a point of difference between them and their competitors.
It's a brilliant strategy, if you ask me.