We have been buying most of our frozen food from Iceland for many years (we've had one in town for decades). We used to get our frozen food from various shops but now, I'd say 95% comes from there. The reason is that we feel the quality is very good, and the deals are great. Plus, we go on a Tuesday for the extra discount.
We did stop buying ready meals a few years ago (bought for convenience when life was different), but enjoyed most of them when we did. I say 'most' because the occasional meal was a disappointment, so I can understand you not enjoying yours.
As for recommendations, if you're still thinking of backup ready meals, if you can afford to, avoid the very cheap ones as they're the ones we liked least. The luxury range always seemed very good. Although I'm not trying to lose weight, the Slimming World meals are nice too.
People's tastes vary, along with expectations, but on the whole, Iceland, for us, are excellent.
