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Alzheimer's Society Dementia Advert

(134 Posts)
icanhandthemback Sun 31-Mar-24 12:19:06

Apparently according to The Times , there has been a bit of an outcry about the new advert which refers to the multiple times a person with dementia dies. The link to the advertisement if you haven't seen it is here: www.youtube.com/watch?v=m06RTgI3Oqk&t=2s

In the Opinion piece written by Sonia Sodha she says, "I found it immensely uncomfortable to watch. Using death as a metaphor to describe the progression of a disease experienced by someone living struck me as horribly dehumanising." I found myself thinking that it was the whole point of the advert. Dementia is dehumanising.
Sonia goes on to say that she has stepped back a little on her thoughts but still thinks the advert goes too far but society sanitises too much. What do you think?
Later she comments, "... because dementia leads to the degeneration of your mind rather than your body; it erodes your memories, your identity and your sense of self." Well, I don't know how many people she knows with dementia but I know from experience that the body does become affected.

One of the difficulties we had was that Mum could not remember to put one foot in front of another therefore she couldn't walk. My grandad completely lost the ability to speak but could still write. There were other things but too gross to mention!

My feeling with my Mum is that I have lost her several times over. I sat in her room howling when over Christmas, for the umpteenth time, I have visited but she just can't wake up. Once it took a month before we could actually talk to her again. The doctors can't find anything wrong and carers tell me it happens a lot with dementia patients.
I felt a loss when I took her out to a music concert with her favourite composer which she would have loved but she just kept saying, why are we here? who's music is this? When we took her back to the home, she was so frightened because she didn't know where she was. My strong, confidant mother has become anxious and scared.

Watching her bewildered at family events, forgetting who the love of her life was, not realising I'm her daughter but thinking I am her mother...I could go on but you get my drift. All of this is without losing my mother as my go to confidant, legal advisor, financial advisor and somebody who understood my sense of humour. That was the nice side, now the vicious side is totally unfiltered! Each time something goes it does feel like a bereavement so I feel the advert is perfect to describe the emotions you go through.

Please do share your thoughts especially if you are caring for or know someone with dementia so have a firsthand experience.

Belinda3 Sun 06-Jul-25 13:59:43

Message deleted by Gransnet for breaking our forum guidelines. Replies may also be deleted.

silverlining48 Sun 07-Apr-24 17:30:00

Music is very useful for people with dementia and I used to volunteer at an Alzheimer day centre. The much younger staff only put on songs from WW1. and WW 2.
Yes we oldies knew the songs but some of the clients were around my age and I am a 60s girl! 🧒 I ended up taking some of my music in.

Gmala Sat 06-Apr-24 16:39:00

Thankyou Kittylester smile

Daddima Sat 06-Apr-24 15:58:24

Dinahmo

hilz In Holland (I think) music is used often in the care homes for dementia sufferers and it is beneficial. My Mother would sing along with songs on the radio long after she'd forgotten other activities.

www.playlistforlife.org.uk/

My friend is involved in this marvellous organisation, and they have had great results. I’ve actually already made up my own playlist!

kittylester Sat 06-Apr-24 14:52:52

Gmala, obviously i don't know where you are, but in lots of places there are Carer Learning courses which people find helpful. Here they were run by the Alzheimer's Society but are now run by AgeUk.

Gmala Sat 06-Apr-24 11:00:10

Whiff , I very much appreciate your concern, and yes Occupational Health have already provided us with equipment and advice. Carers Resource have been most helpful re benefits etc and continue to be so. I have been in touch with Admiral Nurses also.
We are fortunate to have friends and family around us too.
My Mum and Dad used to sing too, like you say she was your Mom again.

icanhandthemback Sat 06-Apr-24 10:11:10

I am not a pessimist either and my grandfather wasn't violent just experiencing a living death. There were moments when he experienced joy but by the last 18 months of his life, they were few and far apart. In fact, in some ways, I am an optimist which is why I continue to push for my Mum to have the most stimulation she can have in the hope she still has enjoyable times. However, if we want money for research to delay, treat or cure this dreadful condition, I don't think we'll get it from talking about the nicer moments. Sometimes people have to see how awful it is before they agree to part with money.

Whiff Sat 06-Apr-24 10:01:18

Gmala I hope you are getting all the financial help via benefits Alzheimer's and dementia society will help you get what you need so will Citizens advice. Occupational health will help with any equipment you need to help your husband. Plus see if there is a local support group in your area where you and your husband can go they usually have events you can take part in and things like lunches and teas and even days out. Talking to others will help you face to face. One of my friends dad loved to go as he played cards and dominoes with other men .
My own mom used to like to cuddle and she sang me all the songs her dad taught her . And she was mom again.

I am not a pessimist just a realist .

Gmala Sat 06-Apr-24 08:30:26

Kittylester, thankyou for your kind words of support.
Whiff, like I mentioned earlier, I’m not naive to what may happen. I helped to care for my Dad who had dementia , after Mum passed away. Yes he eventually had to have residential care, and I fully realise this may come to us also.
Meanwhile, being positive and taking each day at a time, whilst being proactive about what we can do, and the help we can get.
Perhaps we’re fortunate in having a glass half full attitude, and yes we have our ‘moments’ and no doubt these will become more so.
Myself and my family are prepared to face whatever we need to do to care for my husband.

Whiff Sat 06-Apr-24 08:22:14

kittylester I did say from my own personal experience everyone's parent who I knew became violent . I didn't say everyone would.

I only talk about my personal experience counting my mom 5 friends parents became violent.

kittylester Sat 06-Apr-24 06:44:04

Whiff you should realise that not every person living with dementia will become violent. Lots of people become more loving and gentle.

Gmala thank you for putting the more positive take on caring for someone living with dementia.

And for endorsing my view (and the view of lots of others) of the ad.

And, I have heard that the Alzheimer's Society are rethinking in the light of all the complaints.

Whiff Sat 06-Apr-24 06:22:12

Gmala as I said in a previous post that advert is mild compared to what does happen to people with dementia and Alzheimer's.

What people here have talked about is from their own experiences . My mom did die over and over again . So did everyone else's parent I personally know who had it.

My mom's violence was hard to cope with and my mom would have hated what she became. But the worst was before then when she looked at her wedding photo and asked who the man was. But on the day she started to die she woke and shouted out my dad's name before falling asleep again.

Gmala you need to realise that advert and what people have said here is going to happen to your husband. And you need to prepare yourself and your family. It can take years to get like my mom or months but it will happen.

First time my mom bit me I was so shocked and upset especially as she laughed . I asked her why and she said why not. She loved having her feet soaked in shower gel then I would dry and cut her nails before rubbing cream into her feet. But I had to stop doing it after the second time she kicked me in the face . If this shocks you this is what dementia can do to a loved one. I have worse things my mom did .

I choose to look after my mom by myself without carers or putting her into a home . Everyone has to decide what they can cope with. Even though born disabled I knew I could look after my mom better than anyone else. And proud of the fact my mom never had a sore on her body .

I am a realise and knew mom would become violent but it was still a shock when it happened. But I loved my mom .

You need to realise what people have said here is their experience. You can be as positive as you like but your husband will get worse and you need to prepare yourself for it.

The message in the advert was correct . You need to realise that .

Gmala Fri 05-Apr-24 23:47:45

First time I have posted on gransnet so bear with please.
My husband was diagnosed with Lewy body dementia 2 years ago. He had gradually lost the skills he had as a carpenter/ joiner, but continues to enjoy gardening, mainly growing vegetables with the help of a friend. Thank goodness for brighter days !
We saw the ad last week and were quite shocked actually, as were our 3 children too.
We are trying our best to be positive as we face the minefield which we must navigate. So when hearing the words to die over and over, it’s quite upsetting and from our point of view far too negative.
I’m not being naïve in thinking this , I have moments when I wonder ….what next…..how will we cope!! But help is out there and even though it’s very hard for us both, we need positivity , not the message in the ad.

stewaris Thu 04-Apr-24 17:13:17

I have posted already but I think this advert hits the nail on the head for me. My father was diagnosed with early onset alzheimers when he was 52. He died nearly 20 years later. At first it was just little things he forgot like calling me me and telling me the same thing three times in one night. He was a great reader and the day I saw him trying to read the newspaper upside down was heartbreaking. He followed that by forgetting who his great granddaughter was although she was the apple of his eye. Then it was my turn to be forgotten and, eventually, he forgot who my mother was. Shew went to visit him one day and he told her she couldn't stay as he was expecting Janet to visit him. He didn't recognise the old woman in front of him to the pretty young thing he had married. I'm pretty sure my siblings could tell similar stories from their point of view. It was really sad that someone so intelligent and sociable could forget his entire life. Such a difficult disease for anyone to cope with.

hilz Thu 04-Apr-24 15:15:25

Dinahmo
It was so lovely to feel he could still find joy in anything at all. He loved The three tenors and his eyes seemed to shine when the music played and he tapped his thigh. How nice your Mum connected with tunes too. Not all memories of those times were happy ones so I hold dear those joyful moments and hope you can too.
So many people have very different experiences and there is still a lot to discover about the mind and how it works and what works for it. My heart goes out to sufferers and their families no matter where they are on the journey but I am happy that you have a fond memory of your mum singing along to a tune.

icanhandthemback Wed 03-Apr-24 23:32:25

Dinahmo

hilz In Holland (I think) music is used often in the care homes for dementia sufferers and it is beneficial. My Mother would sing along with songs on the radio long after she'd forgotten other activities.

I think it is the same with anything to do with dementia patients, for some music will be good, for others it will irritate. Holland have some very good ideas for residents of dementia homes. They have some where it is laid out with the types of shops and things which were around when the sufferers were much younger as it is often the short term memory that goes. I can imagine that would work well for a lot of those with dementia. My mother seems to be someone who has lost her short term memories and a lot of long term ones and being completely immobile makes anything like that less likely to find that of benefit.

Dinahmo Wed 03-Apr-24 19:09:49

hilz In Holland (I think) music is used often in the care homes for dementia sufferers and it is beneficial. My Mother would sing along with songs on the radio long after she'd forgotten other activities.

JdotJ Wed 03-Apr-24 16:38:42

I gave up my job to become a carer for my mum who had Alzheimer's. My heart breaks for anyone with this dreadful disease and the unsung heroes (usually family members) who care for them.
What my mum loved one week changed completely the next week, she became confused, frightened, couldn't even use the remote control turn her beloved TV over to another programme. 'Forgot' how to use the hob, then the oven and finally the microwave.
I've not seen the advert as yet but will look out for it.

hilz Wed 03-Apr-24 16:35:07

Well what an advert. It has certainly prompted conversations that may never have been had. Job done I would say. Dementia is a condition raising every emotion known to man for those caring for them and a deterioration in mind and body for those with it. Alongside those of course come a whole gambit of problems for all concerned. Physically and emotionally. But also it can take you on a journey full of love and laughter ours at times was full of joy. Music was our saviour and long after Dad lost the ability to sing along or talk or feed himself or be independent in the bathroom he would tap his fingers to the tunes. The mind still holds many mysteries but I pray that I don't develop it and my children are spared of gradually losing the me that I am now. It breaks my heart to witness other family and friends going through it right now.

JustkeepswimmingDonna Wed 03-Apr-24 16:05:20

@BlueBelle I am 59 years old. Both my maternal grandmother and mother had dementia, and both died at 77. My beloved mum had early onset - mid 60's. The dementia progressed slowly. She lost everything. Her dignity. Her recognition of her family. Her ability to walk. To swallow. She was like a skeleton at the end, as was my grandmother. I would not wish this disease on my worst enemy. And I can't count how many nights I've laid awake terrified for myself; as I know that my memory is slowly failing me now, in small ways. I PRAY for a proper cure before I get too bad. I would rather die than end up like my poor mum. But.. I don't let it take over my life. I live my life to the fullest and I am a happy person. I am thankful that I am still healthy and fit. And I live in hope - not despair.

MissInterpreted Wed 03-Apr-24 15:46:39

Indeed, and let's not forget that that is only one person's experience of living with dementia. Many of us, as is clear from this thread, have vastly different experiences. And many charity adverts are hard hitting - whether they are related to health issues (such as cancer, MND etc) or things like wars, famine, water aid or so on.

Dinahmo Wed 03-Apr-24 15:28:25

Reading Soniah's post above I suspect that her friend has not yet reached the stage that many of us have been describing on here.

Dinahmo Wed 03-Apr-24 15:26:33

Everybody with or without Alzheimer's would hope to live as well as they can. However, this, as we all know, is a progressive disease, one will almost certainly will not end well.

When my Mother was diagnosed with it there was a theory that it was caused by aluminum because of the use of kettles and saucepans made of that material.There was also a theory that it could be caused by brain damage. That could have been the reason for my Mother's illness because she had encephalitis in her early thirties and had fluid drawn off her brain.

kittylester Wed 03-Apr-24 15:13:34

Soniah

A friend of mine who has been living well with Alzheimer's and has contributed a lot to various groups in Scotland does not agree with this advert at all, his artwork from an Alzheimer's conference adorns government reports, he draws with an urban sketchers' group every week and did give feedback, with others before the advert was released, all of it ignored. Alzheimer's can be a terrible thing but there is a lot that can be done to live a fulfilling life for as long as possible. Below is my friend's letter in the Guardian

Letters
Dementia is not a living death – I’m very much alive
Willy Gilder thinks the latest Alzheimer’s Society ad campaign is a mistake and would like to see it withdrawn

The chief executive of the Alzheimer’s Society has sought to justify its new ad campaign, The Long Goodbye, by saying that it “tells the unvarnished truth about the devastation caused by dementia”. It isn’t a truth that I, as a person with Alzheimer’s disease, recognise. The ad shows a family mourning their mum, and saying that she died several times in advance of her actual death as she realised that she could no longer cook a family meal, or take part in social activities.

Scroll for More
This idea of dementia being a “living death” reinforces the most negative stereotypes of my condition, and contravenes guidance for journalists drawn up by the society itself six years ago. I share a dementia diagnosis with the star of Die Hard, Bruce Willis. I prefer to try to Live Well, or as well as I am able. It dismays me that the country’s leading dementia charity seems to want to reinforce the stigma surrounding brain disease.

I recognise, of course, that having a diagnosis can be distressing for an individual – and that family members and carers can find life difficult, which is why we need to concentrate on the good news that many people living with dementia are actively involved in developing better services and support. The Meeting Centres network in Scotland is one such example. I call on the Alzheimer’s Society to admit that its ad was a mistake, and withdraw it.
Willy Gilder
Edinburgh

Thank you for posting this.

Exactly what I was trying to say.

Dinahmo Wed 03-Apr-24 15:13:03

My Father died of cancer when he was 55. My Mother had been diagnosed with pre senile dementia before he died. He knew there was something going wrong with her, but I doubt that he knew what it was. I've always been grateful that he did not live to see her when her health deteriorated.