Middle Class revolt in Waitrose?

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I thought this report was ridiculous. To begin with what does 'middle class' mean? Some press stories use it as shorthand for anyone on a large salary with children in private schools and large 4x4s. Next day it means anyone earning above the average wage (around £25,000) whether by £1 or £1M.

How many actually complained? Suppose it was 100 and Waitrose has only 500,000 customers a year it is 1 in 5,000 customers! Hardly a 'middleclass revolt'. Just a small quantity of customers, who I sincerely hope do not include any of my friends or family.

I have shopped in Waitrose almost exclusively for 20 years because it is in the town centre and I can do all my shopping and banking in one weekly visit. I also have limited alternatives; Tesco a mile from the town centre and which I do not use on principal and probably never will or a couple of small Co-ops and that is it. I see a cross section of society in Waitrose and always have. People who are visibly very well off and plenty who, visibly, are not. Waitrose like all the supermarkets wants all the customers it can get and if coffee pulls them in that's fine. I have a 'my waitrose' card but have yet to find time to stop for coffee.