Brilliant Bags. I've heard Brian Cox talk on this subject before and yesterday I listened to a discussion on Radio 4 between a doctor and the editor of Top Sante, who claims her magazine reports scientific findings accurately and responsibly. The doctor chronicled all the silly reports and daft headlines she had let through, such as 'lie in the sun and get rid of diabetes' and a story about someone who had a bizarre eating regime, including drinking diluted bleach, which got rid of her cancer. The editor defended the magazine, saying the diabetes story was from America (so were several others they discussed) and written by her, and the bleach story was the woman's own account, so it wasn't scientific. She didn't seem to understand the need for reporting responsibly, or putting in an overview from a doctor's or scientist's standpoint.
there!......managed to give an example of crap reporting without mentioning the Daily Mail! 