Getting back to the point about child poverty, throwing money at the problem may not be the best answer. There is actually a lot of food for though in the 'ooh we had it tough, but we still managed to get by' comments.
Parents need help in budgeting, learning to cook from basics and other basic life skills, which former generations have failed to pass on to them. More people could manage better in the money they have, feed their children better meals, if this issue was addressed properly and not just skirted round.
It's not just those on benefits who lack these skills. I was constantly shocked by friends and colleagues, in well paid jobs, who lacked the ability to bring in a nutritious, tasty meal for a fraction of the price it would cost for convenience food. It's OK, I suppose, as these people can afford to waste money like this, but when you're on a budget then you need, more than ever, to have these skills.
I ran an after school cookery club, for children and parents, in a deprived area of Liverpool. The club was marketed as getting the children to eat more fruit and veg, but there was a hidden agenda. Every parent took to it like ducks to water, and started cooking soups, stews, making home made smoothies, roast dinners, and so on. They revelled in their new-found skills.