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Oh Tesco you fibber!!

(102 Posts)
NanaandGrampy Sat 26-Mar-16 18:33:36

www.telegraph.co.uk/news/shopping-and-consumer-news/12204134/Tesco-accused-of-using-fictional-British-sounding-farm-names.html?sf23132294=1

Tesco is using the names on seven new brands which were launched on Monday. A spokeswoman said the labels reflected a brand rather than actual farms, and were designed to assure customers that the produce was from trusted suppliers who met Tesco's quality standards, whether here or abroad.

A marketing ploy? Or Tesco's telling the British public lies to boost sales.

What do you think?

FarNorth Sun 27-Mar-16 16:49:01

I just assumed they were made up names, no big deal.

Auntieflo Sun 27-Mar-16 17:27:11

We shopped last Thursday in Tesco and at the front of the store there was a stand with strawberries , apples and a promotion for the other named 'Farm' products. Being a gullible soul, I fell for the " of course they are real places" after I had asked if they were they made up names? "
DH being not so green as me, pooh poohed all the sales chat, so I am as naive and simple as ever.blush. But the apple I was given did have a most lovely flavour.

SueDonim Sun 27-Mar-16 19:14:57

I did an online order with Tesco for this weekend and was bemused to see foods coming up labelled with XYZ Farm. I'm another who assumed they were a cheap and perhaps nasty version of what I was looking for, until I them saw a news item about the rebranding.

Penstemmon Sun 27-Mar-16 19:47:54

Best to stick to one of our two butchers, thefish shop and greengrocer.

annsixty Sun 27-Mar-16 20:00:59

Sadly there are many many families in England today who will be forced to buy the cheapest food in the supermarkets today as long as the taste is acceptable to the children.
Eggs at £1 a dozen will taste the same to them as free range
We can make a choice, some can't and while this situation exists factory farming will have a place.

Granny23 Sun 27-Mar-16 20:57:29

ALL the butcher meat in ALDI comes from Scotland and very good it is too and not expensive. Most of the (non frozen) fish, eggs, cold meats and pies are also Scottish Produce. I have heard that this is the case throughout the UK, not just in Scotland.

Jalima Sun 27-Mar-16 21:44:34

Best to stick to one of our two butchers, the fish shop and greengrocer.
Lucky you!!

M0nica Sun 27-Mar-16 21:53:18

But it is those of us who demand good quality food and can afford it at its current price who make it possible for more of it to be produced, reducing the unit cost thus enabling poorer consumers to purchase it.

With everything from central heating to high welfare standards for farmed animals; it starts with those who can afford it and then becomes mainstream and the cost becomes affordable.

Jalima Sun 27-Mar-16 21:57:48

I mean lucky to have a fishmonger, vegetable shop and butcher accessible.
We do have a butcher.

Penstemmon Mon 28-Mar-16 10:03:56

Yes we are lucky here and I do try to always support them..or we will lose them.

Alea Mon 28-Mar-16 10:35:31

Our local Thursday market sells free range eggs from named farms for about half the price of supermarket eggs, as does a local farm whose eggs sell in the village shop. Hard to justify supermarket shopping for so many things.
If I CBA could really get my act in gear, I would buy my eggs, cheese and veggies at the market, cleaning and household stuff at the supermarket, fresh bread at the Co-op (really excellent) and meat from the butcher. Alas, even with the time retirement permits, that rarely happens

crun Mon 28-Mar-16 10:51:13

I'd hazard a guess that these aren't made by Aunt Bessie, but then you'd have to be pretty gullible to think they are, wouldn't you? Is there anyone here who doesn't know that tigers don't eat Frosties?

NanaandGrampy Mon 28-Mar-16 11:25:15

{smile] that made me laugh Crun but I do think there's a difference between Aunt Bessie's ( we don't expect an elderly lady to be churning out millions of yorkies from her kitchen ) to something that once put amongst the other packaging on the shelf could actually mislead you to thinking you were buying from a single source farm.

We don't have a local butcher but if we did I would shoip there - what we do have within about 5 miles are 3 Tesco, 1 Sainsburys, 2 Aldi, 1 Lidl and a Morrisons.

All the small local shops died once the big boys moved in with their cheap bread at 19p per loaf and such.

I don't really care much what Tescos name their ranges BUT I do think in this instance they were trying to pull a fast one and in light of all the financial wrong doings of recent times , I was hoping they had realised that the customer is not always an idiot.

NotTooOld Mon 28-Mar-16 11:25:56

What? Tigers really don't eat Frosties? I'm retiring to my woman-cave to sulk.

Ana Mon 28-Mar-16 11:27:26

I bet they would if they were starving!

rosesarered Mon 28-Mar-16 11:32:44

No, they would eat the person handing them the bowl of Frosties ( so children, don't ever do that.)

NotTooOld Mon 28-Mar-16 11:32:47

Ana grin

Galen Mon 28-Mar-16 12:14:07

I don't believe there is really an enormous chocolate chicken sitting on a supermarket roof producing Easter eggs!
But then, I'm well known to be cynical in nature.

pompa Mon 28-Mar-16 12:18:25

Crun, how can you be so sceptical of manufactures claims, you be telling me next that grannies don't knit shreddies. (they taste like knitted string)

Tesco built a largish store in our village. Did the small shops close, like hell did they, they thrived on the extra foot fall and parking that Tesco provided. The butcher is busier than ever and has expanded with a deli and cafe. We now have an Iceland, 2 chemists, bakers, all of which are either new or expanded.
Before Tesco, parking was limited and people travelled to major towns for supermarkets.
We also have a small Asda, but that is awful, limited range, little fresh produce and uninterested staff.

Penstemmon Mon 28-Mar-16 14:21:39

Every High St needs a balance of chain/independent stores to keep vibrant. We also have a supersainsbury and Waitrose in town. A Tesco express is opening soon..with much local opposition . Mostly because it will have v limited parking & is on an already busy and congested junction right near the local primary schoolconfused

Jalima Mon 28-Mar-16 19:09:55

It wasn't the local Tesco that closed down our other greengrocers, Penstemmon, it was another greengrocer who hit the town, looked wonderful, sold dirt cheap then disappeared not paying the bills. The same with a baker (except he wasn't dirt cheap) shock
I'd hazard a guess that these aren't made by Aunt Bessie, shock
Well I never!!

Ana Mon 28-Mar-16 19:15:02

She'd have to have superhuman powers to make all the produce sold under her name! grin

rosesarered Mon 28-Mar-16 22:33:13

On the other hand, Mrs Patmore bakes great Yorkshires, and I like to think of her beavering away in that huge kitchen in Downton, so I buy them to support her meagre pension. smile

Eloethan Mon 28-Mar-16 23:36:46

I think the majority of people realise that products like Aunt Bessie's Yorkshire Puddings couldn't possibly be supplied in such numbers unless production was taking place on an industrial scale. Such branding is rather misleading, but it's not lying and it's much easier to see through.

To label vegetables with the name of an English-sounding farm is, to my mind anyway, just plain lying.

Jalima Tue 29-Mar-16 09:21:44

To label vegetables with the name of an English-sounding farm is, to my mind anyway, just plain lying.
Unless they have been grown in the UK of course (which will be on a farm)

It should all be labelled with the country of origin though.