Possible contentious poster launched by the Remain Campaign to galvanise the black vote

Shows how we see differing things eh?

Righto-o roses.

Let's hear your explanation of the poster.

Yes jing it is all about getting out the black vote. Nothing about how to vote.

It's quite a clever poster. After all it is by Saatchi. But I don't think the old lady herself would 'get it'. So perhaps money wasted.

Probably. Always supposing she sees it. Not sure where it is going to put up.

Whatever it is supposed to portray, I think that Saatchi and Saatchi have got it badly wrong.

The fact that we are not clear about what it is supposed to portray proves that.

But they won't care as they watch their millions pile up in the bank.

Already wrote what I think, but it is perhaps meant to be a bit on the ambiguous side, so that nobody can complain about it.

No! There's nothing to complain about. Unless the racist yobs don't like it. And they can stuff it can't they?

Saatchi and Saatchi have done some odd stuff in the past, they like to be talked about
And we are talking .

I think what it's saying is perfectly clear: it doesn't matter who you are or with what demographic or political group you identify, your vote is equal to anyone else's. So make sure you're registered.

Simple.

It's saying that, and a little bit more, to those it's directed at. Perhaps you have to be living their life to understand it. Maybe they see the meaning immediately.

It is saying, register to vote or the fellow on the other end of the see saw will have his say over yours.

If it was a young person against an aggressive pensioner that would be the same message.

So it's more than just 'register to vote' there's a subliminal message saying ...or.....

That's the 'bit more' that jingl was talking about I think.

Agreed. This is probably the most important vote that people will make for decades. It's important that no group feels that its vote doesn't count - as it,unfortunately, doesn't count for most most people in general elections.

Looking at it again, the fact that the seesaw is level probably has a bearing on the message. Elderly ethnic minority ladies' votes count as much as that of a National Front yob.

I suppose that's the kind of thing you pay for with firms like Saatchi. I wonder if they did it for them on the cheap. Just to be helpful.

So my vote (elderly white British woman) counts just as much as the vote of rosesarered's foul-mouthed aggressive Asian yob then?
That's a relief.
However, if S&S had portrayed it like that they would probably be charged under the race laws.

They might have done it free

Poster aside (or perhaps it is relevant?), did anyone see the youngish mother asked on tv how she was going to vote in the EU rferendum?
She had never heard of any referendum, and possibly not heard of the EU either
She was white British
She must wear a paper bag on her head.

It's been many years since I knocked on doors canvessing for votes. That was in the 70s for the Liberals. We have many Asian people in Southend. Many of us found that if you had the chance to ask the wife ( because often you couldn't) she would say that she would vote which way her Husband told her.

So what would an advert look like if it was saying 'Operation White Vote' given the characteristic format of the advert in question?

Would it be acceptable to have a white grandma being shouted at by say a rastafarian? No it wouldn't in my opinion because it is obviously racially motivated, as is the advert.

What would be the cry if there was even an advert even asking for 'Operation White Vote'?

The advert is calling for 'black' people to register to vote in the EU referendum. The advert is giving the impression that the ' black' voter is being suppressed by racism and should use a vote in the EU referendum to stop racism.

The advert is not harmless , it is only getting away with it's content because it is seen as being a message to the 'black' voter . It is not being viewed in the context of the ' white' person being characterized, identified as a racist yet it clearly is.

This advert makes me angry because it subliminally creates
yet another them and us message that feeds negatively into the psyche of both black and white people. It sets out to be confrontational and it has achieved it's goal for many but that is dependeant on your perceptional of the underlying tone in the message.

It's realistic. It's the situation meant ethnic minority people face in their everyday lives. You have to make the shirt to fit the man. (I've just made up a proverb)

It's anti racist if anything.

many. Not 'meant'

I think it is racist
You have to apply the same rules as if the advert was reversed
So would the converse be deemed racist? If the answer is 'yes' then this advert is racist.

Do you identify with the skinhead?

I see an aggressive, intimidating thug, not a representative of all white people.

Good point Daphnedill.

jalima isn't that taking PC-ness too far?