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sexist advertisment from Gap y

(144 Posts)
Nelliemoser Mon 01-Aug-16 19:28:44

Let Toys Be Toys - For Girls and Boys
6 hrs ·
www.facebook.com/lettoysbetoys/?fref=nf
See the link This is dreadful.

A promotional email from Gap has sparked Twitter controversy, with boys presented as future Einsteins, and girls presented as social butterflies concerned with what's "in" at the playground.

@PsychScientists sent us the photos which are still drawing comments, such as:

"This kind of sexism bothers me as a physicist, a scholar, a social butterfly, a female, and a mom of a girl." (@profWAHM)... See more
Let Toys Be Toys - For Girls and Boys's photo.

Jalima Thu 11-Aug-16 20:19:11

no excuses, you are going for gold grin

jinglbellsfrocks Thu 11-Aug-16 20:18:16

grin It's this mini iPad. Every letter has o be dabbed hard. And I've got a delicate touch. smile

Jalima Thu 11-Aug-16 20:16:20

Ah, though, ~GandTea, there is engineering and engineering! We have an engineer in the family and it doesn't all involve grease and broken nails, although perhaps the men carrying out the work to her specifications may break a fingernail or two. wink

Jalima Thu 11-Aug-16 20:14:17

jingls I thought you were entering the GN Olympic spelling event, worst spelling wins.

I am surprised about the computer programming though. 50+ years ago thee were more men than women on computer programming courses, but I thought it was beginning to even out more these days. It requires logic and women are more logical as good at logic as men imo.

GandTea Thu 11-Aug-16 20:10:57

Spot on Marmark1 "viva la difference"

If men/women have the same abilities/skills/aptitude etc. they should compete on a level playing field. But we should not have this 50/50 mix just because the numbers should be equal. Many women do not wish to pursue the same jobs etc. as men, likewise many men do not want to pursue the same jobs as women.

Few men have the aptitude to become nurse and few women would wish to enter heavy engineering, unless they love grease and broken nails. Horses for courses. Before you jump on me, I am well aware that there are many exceptions.

jinglbellsfrocks Thu 11-Aug-16 20:09:52

'forum guidelines' btw

jinglbellsfrocks Thu 11-Aug-16 20:09:14

jalima I was so scared of caps! grin (love 'em now)

jinglbellsfrocks Thu 11-Aug-16 20:07:48

Should read 'rough tough'

jinglbellsfrocks Thu 11-Aug-16 20:06:56

Oh this is rubbish. Girls are most likely to prefer feminine pink stuff in the main, and boys the ough ough stuff. Nothing wrong with that, so long as he ones hat want o play with opposite toys are allowed to do so when they want to. And when, honestly, does that not happen? hmm

Big fuss over nothing. Agree with Dicky. And he did not go anywhere near breaking Futuna guidelines.

annodomini Thu 11-Aug-16 20:01:55

My teenage GD went through the 'pink princess' phase about ten years ago and still likes to have nice dresses appropriate to the occasion. But she is now an Army Cadet and a Scout and enjoying all kinds of outdoor pursuits. She and her brother love their annual skiing holiday equally; both can cook and bake competently. Her brother is a computer nerd!

Jalima Thu 11-Aug-16 19:58:19

What we like at 7 is not necessarily a predictor of what we may become or what we think as adults.
As a 9 year old girl I loved my toy gun with 'caps' that made a loud noise and used to play cowboys and Indians.
However, the thought of Donald Trump as President of the USA gives me nightmares.

Nelliemoser Thu 11-Aug-16 19:54:34

This woman managed to escape the stereotype. A mighty girl in what still is largely a man's world.
Perhaps we could find out how she avoided all the sterotypical myths and predudices about what women cannot do, or what they might want to do, someone could learn from it. What's more she has defied possible racial predudice.

The Sky at Night presenter Maggie Aderin-Pocock: OBE

Marmark1 Thu 11-Aug-16 19:37:16

Why better,I thought it was equality you wanted.
And,men and women are different,viva la difference,
Give me a real man any day.

LumpySpacedPrincess Thu 11-Aug-16 19:29:01

It's not just ads is it, look around at the way women are represented in the press, compared to men. How women are presented on tv, compared to men. How women are presented in every aspect of the media, compared to men. It is right that we challenge it, question it and demand better for our daughters and granddaughters.

Marmark1 Thu 11-Aug-16 19:21:17

oh,I see,if anyone disagrees with you little feminist,you will run to teacher and get them banned.Silly little things.Us real women will never be brow beaten.if my god daughter wants to box and play for the football team she will.Dont watch adverts,don't take any notice of them.

LumpySpacedPrincess Thu 11-Aug-16 18:41:12

JessM I couldn't agree more with toxic masculinity, it's no surprise that 90% of the prison population is male. Our children should not have to identify out of their biology, they should be able to grow up and chose what they like to wear and play with, without judgement.

Ana Thu 11-Aug-16 18:22:15

Surly not? grin

(Sorry, couldn't resist)

mcem Thu 11-Aug-16 18:15:29

Do surly boys grow up to be surly grandads?

JessM Thu 11-Aug-16 18:04:56

Yes my GD put her foot down about the colour pink when she was about 8. The trouble with stereotyping is it narrows their horizons at such an early age. And at the end of the day it affects our economy. For example India produces thousands of female computer programmers every year, the UK just a handful. And companies across the UK are struggling to find enough good programmers to meet their needs.
Same with engineering
www.wes.org.uk/statistics
This stereotyping also affects boys who are pressured to be macho and suppress their more creative impulses and compassionate feelings.

Jalima Thu 11-Aug-16 17:52:50

girls want to be fairies etc (in the main)
Well, DGD certainly may, or it could be that she is emulating Superman because she climbs up onto walls, chairs etc etc then takes a flying leap. Scary stuff
Perhaps she'll be a skydiver or parachutist.
Her older sister (7) has 'grown out of princesses, fairies and all that stuff' and likes blue.

DaphneBroon Thu 11-Aug-16 17:33:35

Just to set the record straight feminism is the belief that women and men should have equal rights and opportunities, scary stuff eh wink

Hardly what you would class as feminist claptrap being spouted.

JessM Thu 11-Aug-16 17:22:48

Well it seems that some of "our granddaddies" can't find their way to the forum guidelines. Bless their shiny little heads. www.gransnet.com/info/netiquette

LumpySpacedPrincess Thu 11-Aug-16 17:02:16

Women grow up in the same society and are therefore socialised in the same way, plus they are more likely to be treated better if they conform.

Additionally some women <looks around shiftily> have internalised an awful lot of misogyny themselves through living in a patriarchy.

Just to set the record straight feminism is the belief that women and men should have equal rights and opportunities, scary stuff eh! wink

petra Thu 11-Aug-16 16:19:57

Dicky I like your style, telling it like it is. Not how you want it to be, but what is actually happening. I think I was a feminist ( hate that word) before it was ever in the main media. But I've never ever used this feminist clap trap terminology.

Dicky Thu 11-Aug-16 16:19:04

GandTea smile Thanks for that, I expected some backlash from our grannies, you must be an enlightened one.

No. I had not read any guidelines, perhaps I will, some time.